Business promotion is DON’T RACE


The next aspect that we would want to consider if we’re doing a video or voice over for business promotion is DON’T RACE. We need to be patient, we need to speak slowly and well, so don’t race through your speech. If you notice that when you’re in school or when you have to get up and do some sort of oral presentation or speak in front of a few people, most people get nervous and tighten their chest up and they speak a lot quicker, trying to get through it all. But when you’re doing some sort of voice over, it’s very important that you don’t race. Take your time, just speak clearly, and you can even pause between words. Silence is okay for a short period. And if you look at a pause in some sort of speech, sometimes you mean to do pauses. Sometimes you want to emphasize things with a pause. Sometimes you need to slow down and emphasize certain words without racing, not speaking too quickly, and taking your time through what you want to deliver. They will understand what your message is a lot clearer and a lot more precise.

The next major aspect is EMOTION. When we speak, we speak with emotion. Believe it or not, you can have so many emotions coming through when you just do a simple speech. You can sound excited, sleepy, just plain uninterested, or you can sound happy. We have to understand that certain words need to be emphasized. When we emphasize them, we can put emotion into them as well. If you’re telling a really sad story, you would want to put a certain emotion into it. If you’re telling a happy or joyous story, you would want to put a happy emotion into your speech. When you’re talking about your business, you can certainly put raw emotion into your speech as well. That’s what we’re really giving, a delivery of a message with some sort of intent, an emotion that we want to spark in our audience, to our listeners. They are always open to emotion and you being the speech giver, just through your voice, can deliver a really happy, really sad, really anxious, or a well-controlled speech which gets people interested in what you have to say. It’s all in the delivery of what we are trying to portray.

Certain words need certain emotion put into them. You need to understand this concept so that when you give your speech or presentation, the whole thing changes meaning. Speaking of meaning, there are different types of videos or audios for different types of delivery. An introduction video or speech would sound totally different to a sales video or speech which would also sound totally different to a welcome tutorial or some sort of training video or speech. They all have different emotion and they all spark different feelings in your audience. Offers So when you’ve giving these, you’ve got to analyze what type or presentation you are giving, whether it is an introduction, a sales, a lead capture, some sort of training video, or whatever it might be. You don’t want to give the wrong impression. You want to make sure you give the right emotion in the right type of speech or voice over. This is particularly important when you’re doing video. We need to consider that these aspects have to fall in line with what we are trying to achieve.

The next question to ask then is, “What voice should I use?” Essentially, you need to match your voice to the target market. That might mean that your voice is not suitable to the target market. It might mean that you need to get a voice over from somebody else. It might mean that you need to get a professional voice over. To determine this, you really need to analyze what type of market you have. If you’re selling ladies underwear, a man doing a voice over might not be quite apt or suitable. If you’re selling men’s workshop tools, building sheds, or outdoor equipment, then a quiet lady voice might not be suitable as well. If you’re video has to do with elderly people and the products and services that they might want, then a young and impressionable voice might not be suitable. You might need to get an older voice on there as well. So you see what we’re doing? We’re trying to match our voice to the market. And especially if you’re doing some sort of video product, video presentation, or even just a promotional piece for your business, your voice should match your market.

This also comes down to what country or audience is the specific nationality that you might be targeting. You might be targeting mostly Americans, and in that case, you might be better off getting an American to do the voice over, or some similar thing. It really depends on whether you have an international business or a local one. Your promotional piece or voice over should really match your market. If you understand this right up front, it will make it a lot easier to proceed forward.

Here’s the key to this point, “Which voice should I use?” That is, you can get people to do voice over for you, within a fraction of your estimated time. There are so many professionals out there who just want to further their career or expand out and do something different. You just have to identify your target market so that a professional will have an idea on what your target audience is. Just remember that it’s your message and you would want it delivered in a way that would suit your business and your customers.

The next major point we’ve got to consider is the RECORDING. How are you going to record your voice? Let’s have a look.

I find the best way to record and do things professionally is to use a very good microphone. You can also make use of the built-in microphone in your iPhone or Smartphone if you wish, provided that it’s some sort of unidirectional microphone. You don’t want to get an omnidirectional one which picks up sound from every which way. You would want to make sure that it is directional and picks up your voice only, without all of the background noise in there.